Meet the new slow fashion sleepwear brand of your isolated dreams

Cinthia Boni Cordioli: I wear pajamas all the time. The first thing I like to do when I get home is change into one; I spend the night at home and then sleep in it. While I like my pajamas to be comfortable first and foremost, I also believe it has to be pretty. I want to spend quality time at home with my family. That’s the message I was trying to convey when I created the pajama collection, whether you’re someone who is used to wearing pretty pajamas or someone who doesn’t know that it’s okay to wear something besides an old t-shirt and sweat.

The aesthetic behind the collection is to modernize old world pajamas. The pieces are simple, modern and timeless. I didn’t want to focus on the Victorian era or the past, but rather create something for the modern woman inspired by this old world way of dressing. At the same time, I made sure to design comfortable pieces, and while most of them can also be worn outside of the house, they end up being slightly oversized and can be comfortably worn to bed.

About Campo Collection’s sustainable practices…

Complete Blood Count: the focus behind the brand is sustainability. Sustainability is a practice, and that’s exactly what we’re doing, practicing. We’ve been practicing it since the beginning of the brand and will continue to practice it as we move forward. I created the brand to focus on one category, sleepwear, where there are a limited number of pieces that all work in tandem and are made from durable fabrics and craftsmanship.

All fabrics are ethically sourced from mills that only use sustainable materials in small scale production. For our first collection, all fabrics used are GOTS certified organic cotton, the highest standard for organic cotton. Our commitment is to always use organic and/or sustainable materials and to use dyes that are made from natural sources or are chemical free.

I hope to one day use only existing fabrics, but for now we still need to produce most of our fabrics. The factories we use are also sustainable so they don’t create excess inventory. They only produce what they sell and this is reflected in our production. We produce in small batches and limit distribution to exclusive markets.

I also made a conscious decision to work with a local all-female team of artisans in Miami. It’s important to me to produce in the US and support the many talented women in my community. In order to stay local, I can be completely hands-on with the process and limit our carbon footprint by not having to fly back and forth between design and production meetings and avoiding having to ship product back and forth. By industry standards, our entire production process is slow; slow fashion. Sourcing sustainable fabrics, using natural dyes, and weaving fabrics all take time.

We’ve also done away with ‘seasons’ – these pieces are timeless and suitable for year-round wear. We will continue to introduce new styles and update our existing styles with new colors and fabrics, but we will organically build the collection on our own timeline. Our garments may take a long time to make, but they will last for years.

Campo Collection launched at the start of the pandemic. It seemed like a strange twist of fate for a fashion pajama brand! How did the pandemic affect the response to your launch?

When I did, I was very hesitant to launch. I had been creating this collection for most of 2019 and had a launch strategy that I quickly needed to reconsider and adjust. Gone are the traditional trunk shows, shopping events, lunches, and retail models, but the brand has built a beautiful e-commerce site that I hope will become the “storefront” for the brand. The idea was always to focus on direct-to-consumer and small, exclusive wholesale businesses.

At the end of the day, I’ve invested a lot of time, thought and care into this brand, so I didn’t want to wait until the epidemic was over to become a brand that thrives on the environment. The idea of sustainability and slow fashion didn’t start with me, but I do want to be on the cutting edge. As for choosing to focus on sleepwear, I think that’s kismet. i’m so thankful that I’m creating a product that is so useful when we’re barely out of the house, and I hope that Campo can bring a little bit of luxury and beauty into our lives during these uncertain times. I know that when life returns to a more normal state, these pieces will not only continue to be applicable to our daily lives, but will be absolute vacation heaven.